Louisville, KY (Dec. 8, 2020) — Superior Brand-building specialist, 375 Park Avenue Spirits, is pleased to announce that it has come to an agreement with Tromba Tequila, to act as the US importer for Tromba Tequila, effective February 1, 2021. Under this agreement, 375 Park Avenue Spirits and Sazerac Company’s Bond and Royal craft division will assume responsibility for all sales and operational functions and will support the brand’s marketing efforts.
“Tequila Tromba is a young brand by industry standards but despite that has been able to quickly establish strongholds in Mexico, Canada and Australia. It’s that success coupled with the unique story around how this brand was first developed by the co-founders, Eric Brass and Nick Reid, that has our team incredibly excited about our first entry into the Agave category,” said Jason Schladenhauffen, president and CEO of 375 Park Avenue Spirits. “The legendary Master Distiller, Marco Cedano, and his son Rodrigo have joined forces to form what might be the best father-son distilling tandem in our industry. These best in class liquids they’ve been nurturing should make it easy for us to continue to build consumer adoption across what for years has been one of the fastest growing categories in our industry.”
La tromba is the name given to the intense rainstorms that rejuvenate the rugged tequila producing highlands of central Mexico each summer. But it is much more than that. It means something big is happening – change is brewing…
When Marco Cedano, Tromba founder and Master Distiller, created what legend has it was the first batch of premium tequila in 1988, he began on a journey to convince the world that there was much more to tequila than meets the eye. So, when three friends, Eric Brass, Nick Reid and James Sherry, sat down with him and his son Rodrigo in 2008, it was between sips of tequila that they made a pact to continue Marco’s journey to connect people to the highlands of Jalisco and the incredible story of tequila. For them, everything would change as they vowed to make extraordinary tequila their passion to pursue.
Despite having little money and many naysayers, the partners traveled bar to bar to build the groundswell for their tequila – made with the perfect storm of Rodrigo’s youthful boldness and Marco’s weathered wisdom; embodying the adventurous spirit of those who make it for those who wish to take life by storm.
“We are thrilled to be aligned with 375 Park Avenue Spirits as their Tequila partner,” said John Eason, CEO of Tequila Tromba USA. “Their people, distribution network and strong family values make them the perfect partner for us. We look forward to working closely with the team to grow our brand throughout the United States.”
Made from hand selected agave and meticulously crafted in small batches, every Tromba Tequila has a complexity that makes it excellent for sipping, yet a harmonious smoothness that is perfect for cocktails and mixed drinks. From the lively botanicals of the un-aged Blanco, through the nutty caramel of the Reposado, to the sophisticated honeyed finish of the Anejo, each Tromba expression is uniquely memorable and versatile.
Tromba Tequila will be available from 375 Park Avenue Spirits beginning Feb. 1, 2021. Available product SKUs include the following: Tromba Blanco, Tromba Reposado and Tromba Anejo in 750mL format with future availability of Tromba Extra Anejo (750ml), Cantina style Blanco (1L) and a series of Ready to Drink 355ml cans of Tromba Margarita, Tromba Paloma and Tromba Soda.
Suggested retail pricing for the Blanco ranges from $35.99-$39.99, the Reposado will be between $39.99-$45.99, Anejo is from $51.99-54.99, and SRP for the Ready to Drink cans will be $12.99 for a four-pack. State taxes will vary per market.
About 375 Park Avenue Spirits
375 Park Avenue Spirits specializes in the premium- to luxury-spirit categories and our portfolio includes numerous expressions from leading international & domestic producers. Founded as Luctor International, LLC in 1981, 375 Park Avenue Spirits joined the Sazerac Company in early 2015 to act as an independent, yet fully integrated sales and marketing affiliate. The company is known today for creating an environment of growth for supplier partners in the domestic market for renown brands like Van Gogh Vodka from Holland, Sobieski Vodka from Poland, Cutty Sark Blended Scotch, J.P. Wiser’s Canadian Whisky, Paul John Single Malt Whisky from India, Scapegrace Gin from New Zealand, Novo Fogo Cachaca and many others. For more information on 375 Park Avenue Spirits, please visit www.375park.com.
About Sazerac
Sazerac is one of America’s oldest family owned, privately held distillers with operations in the United States in Louisiana, Kentucky, Indiana, Virginia, Tennessee, Maine, New Hampshire, South Carolina, Maryland, California, and global operations in the United Kingdom, Ireland, France, India, Australia and Canada. For more information on Sazerac visit https://www.sazerac.com/
About Tromba Tequila
Tequila Tromba, named for the intense rainstorms that rejuvenate the agave fields of the Jalisco Highlands, emerged when a group of young tequila lovers teamed up with the original Master Distiller of premium tequila. Building the brand out of their backpacks bottle by bottle, bar by bar, they remain uniquely Distiller-owned and have become one of the of the world’s top craft Tequilas. Their entrepreneurial spirit, obsession for quality, and passion to change the way the world sees tequila has brought them to where they are today – and they look to celebrate their commitment to craftsmanship in every sip. For more information, please visit https://tequilatromba.com/.