SOHO WAS CREATED IN 1989 IN FRANCE
to mix the existing liquor knowledge of the French industry and the exoticism of the tropical fruit. In 1992, Soho, named Dita, was launched in the Asian markets, following the success in France of the brand.
Lychee really started to make a splash on the cocktail scene in the mid-2000s, offering a disruptive brand identity. In the USA, Soho was launched in 2000, responding to the Asian cultural trend and the appetite for this new taste.
SOHO WAS CREATED IN 1989 IN FRANCE
to mix the existing liquor knowledge of the French industry and the exoticism of the tropical fruit. In 1992, Soho, named Dita, was launched in the Asian markets, following the success in France of the brand.
Lychee really started to make a splash on the cocktail scene in the mid-2000s, offering a disruptive brand identity. In the USA, Soho was launched in 2000, responding to the Asian cultural trend and the appetite for this new taste.
